Best Practices for Primary Competitive Intelligence

About the Course:

Since most emerging companies have scant financial history or public disclosures to review, competitive intelligence takes on paramount importance.

Gleaning powerful insights during interviews with company management, industry experts and rank-and-file customers and employees is arguably the most important aspect of being a successful Emerging Company Analyst. Knowing how to conduct pre-interview due diligence, obtain crucial interviews, and asking revealing questions is often the difference between success and failure as an early-stage analyst.

The following are among the issues discussed during this webinar:

  • Pre-interview due diligence
  • Where to conduct the interviews
  • When / how to conduct interviews and surveys
  • Bracketing responses
  • Breaking the target's preoccupation
  • Elicitation strategies
  • Detecting deception
  • Triangulating the truth
  • Triggering the target's desire to maintain a dialog with you

Course Leader: David Wanetick, Managing Director, IncreMental Advantage

David is recognized as a thought leader in the valuation of intangible assets as well as strategic negotiations. His clients include Fortune 1000 companies, trade associations, not-for-profit organizations governmental organizations and political campaigns. David is the author of three books that have achieved world-wide acclaim, the most recent of which is The Power of Incremental Advantage: How Incremental Improvements Produce Dramatically Disproportionate Results.

David has been a guest on CNBC, Bloomberg and CNNfn and has been quoted in the Wall Street Journal, Barrons, Investor's Business Daily, Boards & Directors, and many other newspapers, blogs and magazines throughout the United States, Canada and Europe. He runs seminars on the Valuation of Emerging Technologies as well as Strategic Negotiations on behalf of many organizations and corporations all over the United States, Canada, Singapore, Kuwait, The United Kingdom, Belgium, Germany, the Netherlands, Malaysia, Hong Kong and Israel.

Course Length: Approx. 1.0 hours

$175.00 PER USER

Purchase Now:

Need help purchasing this course? Please contact Neomi Barazani at 609-919-1895 ext. 100 or at